
Consulting & leadership
Strategy, growth, restructuring and interim management. We create clarity and take responsibility.
Explore business consulting
Two business areas, one entrepreneurial ambition: supporting businesses and connecting Korea with Europe.

Strategy, growth, restructuring and interim management. We create clarity and take responsibility.
Explore business consultingSelected foods and beauty brands from Korea for Europe. We develop markets and lasting trading relationships.
Explore trade & NuriwaEQUITIEZ · BUSINESS CONSULTING & LEADERSHIP
We support businesses through defining moments. With a clear perspective on strategy, growth and change — and the experience of taking responsibility ourselves.
04 / ABOUT EQUITIEZ
Based in Vienna.
Looking beyond borders.
Years of experience in industry,
sales and business leadership
We understand business decisions from first-hand leadership experience.
Dr. Armin Zippel combines extensive experience in mechanical engineering and production with the development of international sales organisations. His focus is on strategy, growth and turnaround. This understanding of daily operations shapes the work of Equitiez — in consulting and in trade.
Managing Director · Equitiez GmbH
Certified Professional in Restructuring & Turnaround Management
CLARITY. LEADERSHIP. IMPLEMENTATION.
From strategic direction to operational responsibility. Personally committed, entrepreneurial and close to your business.
CLARITY. LEADERSHIP. IMPLEMENTATION.
Where do you want to go — and what matters now? We sharpen your positioning, assess business opportunities and translate strategic goals into actionable priorities.
Whether growth has stalled, markets have changed or a strategic realignment is ahead: we clarify where your greatest opportunities for impact lie and support you from analysis through implementation. The result is a concrete roadmap that your team understands and supports.
Growth starts with a clear understanding of the market and the right sales organisation. We develop sales structures, refine market approaches and support the development of international business.
Whether your sales organisation is not delivering the results you want or you are planning to enter new countries: we analyse target markets, customer groups and sales channels to develop an approach that fits your business. We focus on selected industries whose market dynamics, decision-making processes and key players we know from our own experience. This turns opportunities into predictable revenue, both at home and abroad.
CLARITY. LEADERSHIP. IMPLEMENTATION.
When established approaches no longer deliver, change needs clear direction. We structure the work ahead, set priorities and guide implementation alongside leaders and teams.
Whether results are declining, structural problems have emerged or a fundamental transformation is needed: in difficult times, speed, clarity and trust matter. We quickly establish a clear picture of the situation, identify the key levers and ensure that measures are not only agreed but also implemented. We bring the people in your business along with us, because lasting change succeeds only when people support it.
Leadership cannot wait. We take responsibility on an interim basis — to bridge a vacancy, lead a transformation or establish new activities. Close to daily operations and with a clear mandate.
When a key position suddenly becomes vacant or an initiative needs experienced leadership, every day counts. We are available at short notice, get up to speed quickly and take responsibility for results from day one. Depending on the assignment, we work with selected partners and specialists who bring the right experience for the subject at hand. We conclude with an orderly handover so that what has been achieved lasts beyond our assignment.
LET’S TALK
A business challenge, a leadership task or a new trading partnership. We look forward to the conversation.
Equitiez GmbHOUR SECOND BUSINESS AREA · INTERNATIONAL TRADE
Discover the world of Nuriwa01 / 06FROM VIENNA. WITH THE WORLD.
Every connection begins somewhere. Ours begins in Vienna. And leads through Korea to a world of possibilities.

02 / 06A NEW PERSPECTIVE
In Korean, Nuriwa means “with the world”. A name that captures what drives us: thinking openly, crossing boundaries and creating new connections.
누리와 · With the world.

03 / 06VIENNA ↔ SEOUL
Vienna and Seoul. Entrepreneurial vision and Korean product culture. We bring people, ideas and markets into conversation.
We know both worlds from our own experience and support businesses on their journey between Europe and Korea, in both directions and with a local network. Through our own brand, we bring selected, innovative products from Korea to Europe — products that set trends there and inspire people here.

04 / 06INTERNATIONAL TRADE
We connect selected Korean producers with the European market.
Our focus is on food, Korean specialities and selected beauty brands. We build trading relationships with attention to origin, quality and clear positioning in Europe.
The illuminated routes symbolise exchange and collaboration.
Products with a distinct character and producers whose craftsmanship and commitment to quality align with ours.
Clear positioning and relevant distribution channels for retail, food service and consumers.
Direct collaboration, clear communication and a shared view of long-term development.
SELECTED. WITH CHARACTER.
From seaweed and matcha to Korean specialities: Nuriwa brings selected Korean products to Europe. Three lines give our selection a clear identity.
Organic, with provenance.
Something special for every day.
Collaborations and editions.
Complemented by selected Korean beauty brands.
Explore the world of Nuriwa
05 / 06PARTNERSHIPS
Exchange creates partnerships. We look beyond individual deliveries, with producers, trade partners and customers in mind.
Korea · Europe · New perspectives

06 / 06FORWARD TOGETHER
An idea. A new market. A shared ambition. Let’s talk about what we can move forward together.
Start a conversation↗